What is Search Engine Marketing?
Search Engine Marketing (or SEM) is often used as a synonym for pay-per-click advertising, although it is more correctly used as an umbrella term encompassing the different methods for generating traffic and leads through the use of search engines.
How does Search Engine Marketing work?
Search Engine Marketing (SEM) is so effective because it relies on the customer taking the first action by actively seeking out a product or service. This means you’re already miles ahead of other advertising mediums, like TV or radio, because you can be assured that your advertising dollars are only being spent on qualified potential customers.
What methods are available?
Google AdWords is an advertising program provided by Google to enable placement of pay-per-click advertising on Google’s search result pages. Advertisers are involved in a pay-per-click auction, which takes into account both quality and bid amount, to determine which ads are ranked the highest. Advertising with Google can be quite complex, so we offer AdWords Managementprograms to assist advertisers with achieving the highest returns.
Search Engine Optimisation is the practice of optimising the internal contents and external references of a website to maximise search engine rankings. Hundreds of different factors are taken into account by Google and other search engines when ranking a website. As search engine ranking algorithms are refined over time to ensure high quality results, SEO is becoming almost impossible for regular business owners to conduct themselves.
To book an initial consultation about search engine marketing for your business or website, get in touch with Moreclicks today!